At GrowthStori, we believe that by designing cutting edge strategy, businesses and brands can grow to become truly iconic. Similarly, by shaping thought and action people can be transformed into legendary leaders.
This belief is born out of our founder- Naresh Katara's 37 years-long journey of successfully building memorable pharma brands and leading large teams. The founder also takes pride of having built ₹100 Cr brands like Augmentin and Betnovates. He has also mentored leaders who run large businesses today.
Given an opportunity, GrowthStori aspires to write successful chapters for your business and people. With diverse strengths we find our ambition in yours.
Businesses aren’t built overnight. They are built over time. Iconic brands are a result of intensive research on insights and cutting-edge strategies. We start with mapping the potential of a brand, analyze competitive capabilities and leverage omnichannel execution to realise its potential.
The narrative of a successful business is written by the people running it. People ideate, strategize and drive contingents to exceed organizational goals. We design processes, map and build people's capabilities and help them evolve into into legendary leaders
At times, back to back pharma brand launches may lead to one missing a probable blockbuster. Here’s how we can help:
Large portfolios carry the risk of dilution of focus on mega-brands or optimum reach. Here’s what we do:
Strategically designed Digital Customer Engagement programs can exponentially enhance customer reach & frequency.
Here’s where we can add value:
Build capability of marketing personnel through scientific tools to gain insights, design competitive positioning, shape & own larger markets & leverage multi-channel strategies. Our programs shape the thoughts and actions of marketing leaders & hugely impact brand potential.
People engage with organisations when they see opportunities for professional growth. Growing organisations need a strong in-house leadership pipeline. We help First Line Managers upscale into larger leadership roles.
Customers engage better with enthusiastic sales personnel who know how to effectively interact. This sounds simple but can be very challenging, given the declining facetime with customers. We digitise skill enhancement programs so your sales teams have impactful and happy interactions.
Growthstori has been privileged to have collaborated with
COLGATE-PALMOLIVE for the design of Go-To-Market Strategy of COLGATE-DIABETICS.
The MBA Entrepreneurs and MBA Family Business & Entrepreneurs prepares the promising next generation to take organizations to the next level. As Hon. Professor Naresh Katara engaged with the participants for over 40 sessions to strengthen their sales management and demand planning fundamentals.
Growthstori collaborated with Fusion Health Care
in designing doctor and chronic care patient engagement activities
To design strategies that build Iconic pharma & healthcare brands and leaders
To strengthen brand-building, business strategy & leadership capabilities to help grow Market Share and Profits.
Starting out as a humble Medical Representative with Allenbury’s (an erstwhile division of Glaxo), our founder, Naresh Katara progressed to the role of an inspiring CEO over his 37 years professional journey.
Across diverse roles in Sales, Marketing, Commercial Excellence and L&D, he has left his footprint in GlaxoSmithKline (India, UK, Bangladesh), Ranbaxy Laboratories India and Sava Healthcare Ltd India.
It was his passion to share his learnings that nudged him to build this platform called GrowthStori.
“People come first” and “Strategic thinkers build great organisations”
These were the two mantras that he learned from legendary leaders. This laid the foundation of GrowthStori.
Naresh’s success stories include the making of iconic brands like AUGMENTIN, CEFTUM, SERETIDE, ZIMIG, SYNASMA, CERVARIX & SYNFLORIX. Another chapter from these stories includes the creation of numerous leaders who today lead reputed and large businesses. Taking this forward, he trained with the Indian Association of Training and Development as a certified Master Trainer.
GrowthStori is Naresh’s brainchild and is ably supported by diverse experts, united by the idea of helping people and businesses grow.